Moments of failure can bring on moments of extreme clarity. You thought it was one way and then you are faced with the unavoidable truth that in fact it was and will always be some other way. For Cherry songwriter Russell Edling, that experience was felt heavily in the final days of his previous musical project, Kite Party. He started to notice that the more serious they began to take their art, the less it started to mean. As this was happening, Edling experienced a major life event that put the silliness of that seriousness into perspective, and forced him to re-asses how he felt about the band and music. He started Cherry in an attempt to look at his art in a different way, enlisting ex-Kite Party guitarist Justin Fox, Three Man Cannon’s Spenser Colmbs, and friends Jesse Kennedy and Eric Osman (Lame-O Records) to write a record that they enjoyed, and that never got too caught up in the gravity of trying to be an artist.
The concept of investigating and discovering only to be humbled by what one finds is the grassy field that Cherry wanders aimlessly through in their upcoming record, Dumbness. The record's first lyrical idea comes in the form of "Everybody's dumb / go and ask anyone." The great equalizer of universal human foolishness. We all take ourselves too seriously, we are too precious, too self-obsessed as we walk down the street thinking about cheeseburgers, dogshit clinging to the treads in our business casual footwear.
Musically, Dumbness covers a lot of ground; stopping momentarily in may different stylistic regions only to move on. One gets a sense that the band is turning stones, thinking "maybe there is something under here." Through tales of nostalgic skateboarding adventures, fictional narrations of love and death, and slapstick word vomit, Cherry makes an honest effort to communicate. To hold thee down for a few moments just to say "hi hello we are all here together".
On September 21st, 2018, Cherry followed up their debut with the release of their new three-song 7" Strong, featuring the lead single "Don't Be Long." The new 7" was pressed to a limited 300 copies in advance of their tour with Tigers Jaw.